The last two years aren’t the most significant indicator of “normal” social media growth. In 2021, Pinterest’s yearly user base growth rate fell to 3.1%. The annual growth rate of Pinterest’s user base fell to 3.1% But as per the latest Pinterest stats, there was a 6% drop in February 2022. And as per these statistics, 7% of all users aged 13 and older worldwide now use Pinterest.Īccording to the Pinterest user stats, with 459 million monthly active users in February 2021, Pinterest had its most significant year growth (up 37% year over year). Pinterest user statisticsĪccording to the latest Pinterest stats and facts, Pinterest is the 14th most popular social networking site worldwide.Īccording to the company’s recent investor earnings report in January 2022, Pinterest had 431 million monthly active users globally. The Latest Pinterest Statistics for Marketing 1. Insights from most recent Pinterest statistics show how customers and marketers are using the social media platform, and they may influence your marketing approach. Provide your audience with answers or inspiration with this platform.

Understanding Pinterest statistics for marketing your brand is a great way to show off what you have to offer. Knowing as much as you can about Pinterest and its users is essential to get the most out of it.

This makes Pinterest an ideal platform for showcasing your products. You can find thousands of images and videos on the so-called visual discovery engine, which attracts users from all over the globe looking for inspiration. While Pinterest isn’t the most popular social media platform globally, its potential for marketers is undeniable. A unique demographic and high spending user base makes Pinterest stand out in the online marketplace. Pinterest is a valuable marketing tool even though it lacks Instagram’s excitement and large user base. Looking for interesting Pinterest statistics? Check out this article where we have published 20 of the best Pinterest statistics for 2022.

Pinterest active users